Paid media performance across the linked Google Ads office
accounts. The action queue, last-7-days vs last-month trends,
keyword-theme focus, and change tracker are dashboard-only
recommendations: campaign edits are made manually inside
Google Ads. Manager and customer IDs, dashed and undashed,
are never exposed in the public mirror.
Paid ads performance summary
Blended last-7-days numbers benchmarked against last month
and internal medians. CVR is the lead read; CPA, CPC, and
spend are read against it.
Office spend and opportunities
Total last-30 spend by office, the share of high-risk spend
to clean first, and the next budget move with the top
ad-group opportunity. Use this to decide which offices
deserve more spend and which need waste cleanup first.
Weekly marketing run-rate
Projected weekly spend, conversions, and calls plus blended
CPA / CVR / CTR. Read run-rate by conversions/day, booked-call
quality, CVR, and CPA - not spend pace alone.
Office budget focus - reduce or reallocate first
Office budget focus - protect or scale (after quality check)
Daily changes vs what we should be doing
Conversion rate vs benchmark (by office)
Each office's CVR vs last month and the cross-office median.
CVR is benchmarked first - changes are prioritized when CVR
falls below benchmark, not just when spend is high.
Ad-group benchmarks (where to change)
Ad groups sorted by spend with their CVR, CPA, CPC, benchmark
status, and keyword focus. Use this to jump from the office
CVR row into the specific ad group and keyword theme.
Do this first
Priority actions
Top dashboard-only recommendations from the latest
30-day Google Ads snapshot. Shape, color, and rank
label all encode priority for accessibility. No changes
are pushed to the live account.
Operator review order
How to work through the action queue and log every manual
change so the next refresh can grade whether it worked.
Priority playbooks
Shared guidance that applies to every campaign at this
priority. Each action card below only carries the unique
campaign-specific points instead of repeating this.
Google Ads action queue
P0/P1/P2 manual changes to make in Google Ads. Each card is
kept compact and shows only the campaign-specific decisions:
why this campaign, the next move, what to inspect, the
negative-keyword focus, the structure fix, the success
metric, the metric snapshot, and the log note. The shared
P0/P1/P2 guidance lives once in the priority playbooks
above. Cards stay until the next refresh shows Working /
Stable or a human marks them complete.
Trend: last 7 days vs last month
Per-day normalized comparison of recent paid media performance.
Use the trend status badge as the headline read; deltas show
magnitude of movement so you can tell whether changes are
actually helping.
Trend by office
Per-office trend status, spend/day, conversions/day, CPA, CPC,
and conversion rate for last 7 days vs last-month baseline.
Trend by campaign
Per-campaign trend status sorted by priority then recent spend.
Worsening or zero-conversion campaigns surface first so the
next manual change is obvious.
Change tracker - is it working?
Manual change-log workflow. The connected Google Ads tool can
read reports and do limited writebacks (offline conversions
and customer-list audiences). It does NOT expose direct
campaign, budget, bid, ad, search-term, or negative-keyword
mutation tools or a change-history report. Campaign edits are
therefore manual for now: log every change here, then let the
next refresh compare normalized 7-day vs last-month metrics
to grade Working / Worsening / Noisy. If a mutation-capable
tool is added later, exact edits must be approved before any
writeback.
Keyword focus
API writeback capability
Status of what the connected
Google Ads API connector can and cannot apply automatically.
No live Google Ads changes are made from this dashboard.
Google Ads Waste Watch
Account linking status
Visibility of linked Google Ads
accounts feeding this dashboard. Manager account IDs,
customer IDs, and private office labels are intentionally
never shown in the public mirror.
Account coverage by office
Direct linked Google Ads account
reporting status for each connected office. Office labels
are the only identifier shown publicly; manager and
customer IDs remain private/internal.
Key paid media indicators
Office leaderboard
Spend, conversions, CPA, high-risk
spend share, and campaign count by office over the last
30 days. Sorted by spend.
Risk and budget shift guidance
High-risk spend identifies waste to
review; budget shift guidance only applies after call and
booking quality is verified.
Ad-group action punch list
Highest-priority ad-group fixes,
sorted by priority then spend. The action column comes
first so the next move is obvious at a glance. Priority
uses a shape, color, and label so the meaning does not
depend on color alone.
Campaign decisions
Action-first cards for campaigns that
need a change: high-priority first, then monitor. Protect
winners are summarized in the compact list below instead of
repeating the same scale guidance per campaign.
Protect and scale winners
Campaigns hitting or beating the office CVR/CPA benchmark.
Hold current budget; only scale 10-15% per week and only
after the call/booking quality check confirms the leads are
real. One shared rule, no per-campaign repetition.
Recommended actions and operator notes
How this improves each day
What the system does between refreshes to grade whether the
last manual change actually moved CVR and conversions/day,
not just spend.
B2B email outreach status for the seminar offer. Identities,
reply text, the operations Sheet ID, and private repo
commits are not exposed in the public mirror.